The History of Ashmar Herefords

Once relocating to Gloucester in the early 1980’s the Hollingsworth family embraced the commercial cattle industry through exhibiting led Hereford Steers at the Sydney Royal Show, and after winning a light weight class with a home bred steer Ashley was determined to continue to breed Hereford cattle and the Ashmar Hereford Stud was established.

Ashmar, situated in the Waukivory valley at Gloucester enjoys an annual rainfall around 38 inches, with most of that falling as summer rain. The Gloucester area is renowned as being a great breeding area, with many local clients offering their cattle for sale as weaners, from self replacing herds. That being said the Hollingsworth family are committed to breeding cattle that are going to suit the local conditions.

We have always enjoyed exhibiting our cattle at both local and state shows, and have enjoyed success at both, winning numerous local championships, as well as winning broad ribbons for both bulls adn females at the Sydney Royal Show.

At Ashmar we are committed to using the best genetics possible, and regularly utilise the advantages of Artificial Insemination. For many years we have sourced leading genetics from Hereford herds in American with a large percentage of our herd now benefiting from these genetics. The semen we have used has predominatly been from two leading herds in Montana "Holden and Cooper Herefords" these two herds regulalry top the bull sale averages in America and are based on very commercially oriented traits such as calving ease,natural thickness, marbling and maternal traits.


Supporting our AI program, we source leading bulls from around Australia that will continue to improve the quailty of our herd and add value to our clients.

We have been members of the Australian Hereford Group Breedplan association for many years and also submit DNA data on sale bulls to have them genetic tested. We believe Breedplan is a very useful tool when selecting your new sire and we would be pleased to discuss Breedplan with you should you like more information on how to best utilize this selection tool.

The Ashmar Herd has been a regular vendor at the Glen Innes Hereford and Gloucester All Breeds Bull Sales and recently has been marketing a number of our bulls privately on farm.