The History of Ashmar Herefords

Once relocating to Gloucester in the early 1980’s the Hollingsworth family embraced the commercial cattle industry through exhibiting led Hereford Steers at the Sydney Royal Show, and after winning a light weight class with a home bred steer Ashley was determined to continue to breed Hereford cattle and the Ashmar Hereford Stud was established.


Ashmar, situated in the Waukivory valley at Gloucester enjoys an annual rainfall of over 40 inches, with most of that falling as summer rain. The Gloucester area is renowned as being a great breeding area, with many local clients offering their cattle for sale as weaners, from self replacing herds. That being said the Hollingsworth family are committed to breeding cattle that are going to suit the local conditions.


The Ashmar Stud is run in partnership by Ashley and Ian Hollingsworth and is greatly supported by their wives Lisa and Gayle and Ashley and Lisa’s children Julius and Edward.


We have always enjoyed exhibiting our cattle at both local and state shows, and have enjoyed success at both, winning numerous local championships, as well as winning the Reserve Champion Hereford Bull at the 2011 Sydney Royal Show, with Ashmar Ernie.


At Ashmar we are committed to using the best genetics possible, and regularly utilise the advantages of Artificial Insemination. We back this up by also scouring the country looking for the best available stud sire possible and particularly of late have enjoyed using bulls such as Truro Yippyio, Moorlands Grand National and Curracabark Icon.


Prior to these bulls, Gorian Sioux was purchased to introduce the Holden Hereford pedigree to our herd. The Holden herd, based in Montana, USA is recognised as having one of the top female herds in the world. They place great importance on traits such as milking ability, udder quality and fertility as well as soundness and fleshing ability. Sioux progeny gave us a great platform to work from, with many of our best cows going back to this sire.


Since those early days we have continued to utilise bulls and semen from the Holden herd. Ashley has visited the Holden herd on two recent trips and was thoroughly impressed with their uniformity and quality. He returned from his last trip with semen from one of their herd sires, which we are using at Ashmar as well as selling to other herds for their own use.

We have been members of the Australian Group Breedplan association for a number of years and we are regularly proving our herd against other members, by submitting weight and scan data on our cattle. We believe Breedplan is a very useful tool when selecting your new sire and we would be pleased to discuss Breedplan with you should you like more information on how to best utilize this selection tool.

The Ashmar Herd is a regular vendor at the Gloucester All Breeds Bull Sale, which is held in August of each year, and we also have replacement females available on farm year round.